Create unique interactive in-app gamification experiences to inspire and activate millions of customers from the world's largest retailers, and bring them to life with the team
Create unique interactive in-app gamification experiences to inspire and activate millions of customers from the world's largest retailers, and bring them to life with the team
The clients of this leading agency are among the largest retailers in the world. In the countries in Asia, America and Europe where they operate, they often have millions of online visitors and up to many thousands of physical stores.
These customers can be helped by the agency in two ways. Part of the agency specializes in designing and improving e-commerce apps and web applications. Another part specializes in designing and developing unique interactive in-app experiences that activate and motivate customers to also visit physical stores more often.
Due to the strong growth over the past year, the creative lead in this part of the organization has become increasingly busy. That is why people are now looking for a creative lead who will take over from him. The current creative lead on the in-app experiences won't leave all at once, you'll report to him and you'll be able to spar with him.
Come up with concepts
- Creating innovative in-app gamification concepts that connect digital and physical touch points
- Brainstorm and collaborate with the team to develop ideas that align with global retailers' goals.
- Analyzing market trends and user behavior.
- Development of concept sketches, mock-ups and prototypes as a basis for further development.
Pitch/present concepts
- Presenting concepts to customers in a convincing and inspiring way.
- Translating complex ideas into understandable visuals and stories that enthuse customers.
- Respond to customer feedback and incorporate it into an improved draft.
Realizing concepts
- Translating approved concepts into concrete designs and functionalities in the app.
- Act as a collaborating foreman/woman within the design team to deliver high-quality results.
- Coordinate the collaboration between the internal design team, external creative professionals and the 16 remote developers.
- Monitoring deadlines, quality and consistency during the realization process.
Digital leadership
- Managing and coaching a team of 4 creative designers (1 in-house, 3 remote) to get the best out of them.
- Creating an open and inspiring work environment.
- Ensuring seamless collaboration between designers and developers to efficiently realize concepts.
- Act as a point of contact for the team and customers throughout the entire process.
More than 50 employees work at this leading agency. The team that is involved in designing and developing the in-app experiences consists of around 30 employees. Part of this team is located in the Netherlands and part works nearshore from a location elsewhere in Europe.
The team includes a few directors (business, product, technical), four designers and 15+ developers. As a creative lead, you will therefore work with both designers and developers.
The designers are visual designers with a creative background, each with their own specialization.
This digital agency has used its creativity to create a unique niche: interactive in-app experiences. As far as we know, they are currently the only provider in this segment, and the quality of their service is exceptionally high. Clients are completely relieved. The agency invents, designs and develops the in-app gamification experiences, and even takes care of their full integration into clients' apps.
If you are interested in developing concepts that go beyond the digital world, this vacancy might be something for you. This is because the unique in-app gamification experiences that are developed here often have both an online and offline component. Clients' customers must then, for example, complete tasks in the app and in one of the thousands of physical stores that these chains often have as part of the experience.
This organization works for the largest retailers in the world. In the countries where they operate in Asia, America and Europe, they often have millions of customers and up to thousands of physical stores. So if you get started here, you will develop in-app gamification experiences that involve millions of users. The results that you thus achieve as a team for clients are often of a magnitude that is almost impossible to comprehend.
- Experience in inventing, presenting and realising creative concepts in a digital environment.
- E-commerce experience.
- Strong design skills and familiarity with prototyping tools.
- Understanding online/offline integration and user experience (UX) in a commercial context.
- Experience with leading and motivating creative teams.
- Experience working in multidisciplinary teams (design and development).
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HBOwerk- en denkniveau
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8+ years of experience as aArt DirectorProduct DesignerUX/UI Designer(of wich at least 50% in Western countries with a high UX maturity, such as the Netherlands, Finland, Estonia, Sweden, Denmark, Germany, UK, United States)
- Experience with global retailers or other major commercial customers.
- Knowledge of gamification frameworks and techniques.
- Experience with remote teams and international collaborations.
- Proficiency in the Dutch language.
- You have a passion for innovation and creating interactive gamification experiences.
- You have excellent communication and presentation skills (in English).
- You have the ability to communicate complex ideas clearly and convincingly to the customer.
- You have strong analytical skills that allow you to translate market trends and user behavior into relevant concepts.
- You have a drive to inspire, coach and guide teams to excellent results.
- You are a team player, but you can also take responsibility for projects independently.
