Develop a vision of the entire UX ecosystem of a digital identification start-up and bring it to life step by step
Develop a vision of the entire UX ecosystem of a digital identification start-up and bring it to life step by step



Due to new regulations from the European Union that encourage companies to make their digital identification processes safer and more efficient, there is a huge increase in demand for solutions that help companies meet strict compliance requirements.
This start-up has complete ready-made flows for SaaS organizations that integrate high-quality identification features. SaaS organizations can choose a flow (e.g. a login flow) via the start-up's online platform and configure and customize it as they wish. They can then integrate the entire flow into their own app, after which they meet the strict European compliance requirements almost automatically. In addition, the start-up attaches great importance to user-friendliness.
The race for market leadership in the world of digital identification is well underway. The team behind this start-up is doing everything in its power to build a critical mass of customers and brand awareness as quickly as possible. In this role, you can make an important contribution to this.
In this role, you will develop a functional and visual vision of the entire UX ecosystem of the start-up and implement and further develop it step by step in close cooperation with the developers.
SaaS identification flows and platform
- Development and further development of features that allow customers to select and configure/customize flows
- Development and further development of features that customers can use to view the data shared with their
- Development and further development of the flows themselves, including the identification features
Marketing website
- UX and UI/Visual Design of the website that attracts customers
Developer support portal
- UX and UI design of the portal where SaaS app developers can go for support and documentation, when configuring and implementing the flows.
Improving functional and visual cohesion
- Improving the ways and times in which prospects and customers are referred from one touchpoint to another.
- Improving the visual coherence between the platform, the marketing website and the Support Portal for developers.
The employees of this compact start-up (approximately 15 fte) are building an innovative and scalable UX ecosystem together. Although much of the work is done from home, the team meets on location twice a week.
The team is divided into two cities: Amsterdam and Eindhoven. The development team works primarily in Eindhoven. The colleagues who focus on marketing, sales, compliance/risk, and soon design (you if you work here) work primarily in Amsterdam. There are regular meetings with the entire team, which take place in Eindhoven, in the inspiring Strijp-S district.
Thanks to the limited attendance requirement and the distribution between the two locations, this role may be attractive for senior product designers from the Amsterdam region and the Utrecht region.
The team includes
- 1 CELL
- 1 CTO
- 6 Developers
- 2 Business Developers
- 1 Marketing Director
- 2 Compliance/Risk staff
In this role, you develop a vision for the start-up's entire UX ecosystem and bring it to life step by step with your colleagues. You get a lot of freedom to realize your ideas, while the short lines within the compact team ensure a fast turnaround time. The fast pace and direct impact make this a dynamic challenge where you can make a real difference. Together with your colleagues, you can see the ecosystem improving rapidly, with clear results that make your work tangible.
Designing features that should seamlessly integrate into the flows of thousands of other apps presents unique challenges. And the features aren't just part of future applications. No, they're already running in existing workflows. This means that you have to take into account a variety of contexts, use cases and limitations. This adds an extra layer of complexity to designing app identification features, which in itself is quite a challenge. If you thrive in solving complex issues, this role is right for you.
In addition, as a Product Designer, you sometimes contribute to the skin of the features when customization needs to be provided, so that the design is fully in line with the customer's design system.
At this start-up, you can count on Stock Appreciation Rights (SARs). This is a form of employee compensation that companies use to reward employees when the company's value increases. SARs give employees the right to benefit from the company's increase in value without actually having to buy or own shares. As an employee, it motivates and connects you directly to the success of the company.
- You live in Netherlands.
- You speak English (Dutch is a nice to have for this position)
- You're available to get started on February 3.
- You can go on Wednesdays and Fridays working at the office in Amsterdam (North).
- You have no problem dealing with it occasionally to Eindhoven to travel.
- You have experience in designing complex features.
- You have experience in designing flows for apps.
- You have experience in designing landing pages.
- You have experience in designing and further developing a design system.
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HBOwerk- en denkniveau
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8+ years of experience as aProduct DesignerUX/UI Designer(of wich at least 50% in Western countries with a high UX maturity, such as the Netherlands, Finland, Estonia, Sweden, Denmark, Germany, UK, United States)
- Experience with embedded features
- Experience in a start-up
- You are a star in strategic planning and effectively takes the wishes of your colleagues, such as those of marketing and development, into account.
- You understand that within start-ups, the time to market one of the most important KPIs is and acts smartly accordingly.
- You can zoom in and out properly: you work focused on improving touch points, while always keeping the overarching vision in mind.